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Insights for local businesses

Plain-English guides on websites, local search, reviews, AI chatbots and online booking — what works for small businesses, what doesn’t, and what it costs.

November 3, 2026 4 min readai chatbotscustomer service

AI Chatbots for Local Businesses: What They Handle (and Don't)

An honest look at website chatbots for salons, shops and clinics: the questions they answer well, where they fail, and how to set one up so customers trust it.

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November 3, 2026 5 min readwebsiteslocal seo

Do You Need a Website If You Have a Google Business Profile?

A Google Business Profile gets you found; a website gets you chosen. What each one does, what a profile can't do, and when a simple site pays for itself.

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